Post by account_disabled on Mar 4, 2024 3:56:37 GMT -6
For some time now, search engines have increasingly taken into account the so-called 'social signals' to determine the ranking of a website. It is no longer enough to have a page with a lot of traffic and good content, which is still important as we have seen in other articles dedicated to SEO . If we want to achieve good results in search engine optimization we need to incorporate our strategy in social networks.
These social signals are nothing more than "likes" on Facebook, retw Chinese Overseas Asia Number Data eets on Twitter or "+" on Google Plus , which provide valuable information about the relevance of a page in the search results. Search engines understand that if content has been commented, shared or appreciated then it has value and deserves to appear higher in the results.
The potential is so enormous that the set of techniques aimed at improving web positioning using social networks deserves a separate name: 'social media SEO' .
WHY 'SOCIAL MEDIA SEO'
A Searchmetrics study, which analyzed the commonalities between more than , URLs that appeared in the first results of Google, placed social signals from Google+ as the most relevant factor in positioning, followed by the number of [glossary slug =»backlinks»] 'backlinks'[/glossary]. Next came the numerous social signals of Facebook, Twitter and Pinterest.
In case you are still not convinced of the importance of integrating your social media strategy into your SEO work, below we show you other examples of the impact it will have if you do.
More links: If you share quality content, your presence on social networks will ultimately and indirectly translate into more links to your page. Among your followers there will be some who have their own blogs and websites, and who decide that your posts are interesting enough to link to. Another way to do [glossary slug=»linkbuilding»] 'linkbuilding'[/glossary] through social media is by interacting with your audience. This will reinforce your authority and increase the chances that others will link to you as a reference in the field.
More relevance: Google uses its Google+ social network to offer you relevant results based on the tastes of other people who are in your circles. That is, if a person has indicated that they like a coffee shop in your city, and you search for places to buy coffee, Google can show you that shop among the first results because it prioritizes the fact that an acquaintance likes it. That is, the more connections you establish, the more likely you will appear in the results as a relevant source of information.
More searches for your brand: By being on social networks, your brand will have more and more presence. This will make more people search about you, your blog or your company.
More authority for you: Google's Author Rank system deserves special mention, through which your influence as a creator of original content will have an impact on your search engine positioning. Through the Google Authorship profile, the search engine is able to detect if a person is a relevant source of information in a given field. Although Author Rank and Google Authorship are still in an early phase, Google has already given us signs that things are going this way, that is, by the ability to recognize the work of authors and experts, thus improving the relevance of the results. At the moment there are already tangible benefits to being on Google Authorship, which we have already covered in detail in an article . It is true that Google recently removed the photo in the [glossary slug=»snippet»] 'snippets'[/glossary] results that have a verified author through Authorship. This movement has been received with many doubts, because precisely the photo was a fundamental element in the attractive power of these results over others on the list. Even so, everything indicates that Authorship will continue to be a key piece in the search engine's strategy.
These social signals are nothing more than "likes" on Facebook, retw Chinese Overseas Asia Number Data eets on Twitter or "+" on Google Plus , which provide valuable information about the relevance of a page in the search results. Search engines understand that if content has been commented, shared or appreciated then it has value and deserves to appear higher in the results.
The potential is so enormous that the set of techniques aimed at improving web positioning using social networks deserves a separate name: 'social media SEO' .
WHY 'SOCIAL MEDIA SEO'
A Searchmetrics study, which analyzed the commonalities between more than , URLs that appeared in the first results of Google, placed social signals from Google+ as the most relevant factor in positioning, followed by the number of [glossary slug =»backlinks»] 'backlinks'[/glossary]. Next came the numerous social signals of Facebook, Twitter and Pinterest.
In case you are still not convinced of the importance of integrating your social media strategy into your SEO work, below we show you other examples of the impact it will have if you do.
More links: If you share quality content, your presence on social networks will ultimately and indirectly translate into more links to your page. Among your followers there will be some who have their own blogs and websites, and who decide that your posts are interesting enough to link to. Another way to do [glossary slug=»linkbuilding»] 'linkbuilding'[/glossary] through social media is by interacting with your audience. This will reinforce your authority and increase the chances that others will link to you as a reference in the field.
More relevance: Google uses its Google+ social network to offer you relevant results based on the tastes of other people who are in your circles. That is, if a person has indicated that they like a coffee shop in your city, and you search for places to buy coffee, Google can show you that shop among the first results because it prioritizes the fact that an acquaintance likes it. That is, the more connections you establish, the more likely you will appear in the results as a relevant source of information.
More searches for your brand: By being on social networks, your brand will have more and more presence. This will make more people search about you, your blog or your company.
More authority for you: Google's Author Rank system deserves special mention, through which your influence as a creator of original content will have an impact on your search engine positioning. Through the Google Authorship profile, the search engine is able to detect if a person is a relevant source of information in a given field. Although Author Rank and Google Authorship are still in an early phase, Google has already given us signs that things are going this way, that is, by the ability to recognize the work of authors and experts, thus improving the relevance of the results. At the moment there are already tangible benefits to being on Google Authorship, which we have already covered in detail in an article . It is true that Google recently removed the photo in the [glossary slug=»snippet»] 'snippets'[/glossary] results that have a verified author through Authorship. This movement has been received with many doubts, because precisely the photo was a fundamental element in the attractive power of these results over others on the list. Even so, everything indicates that Authorship will continue to be a key piece in the search engine's strategy.