Post by account_disabled on Mar 5, 2024 1:20:32 GMT -6
Nerea Sande Categories Strategic communication , Social networks Basic guide to Social Selling: sell more through social networks Although the term may cause confusion, Social Selling does not refer to selling products through Facebook Market nor to implementing marketing strategies on social networks. When the term Social Selling is used, it appeals to the need for companies to build meaningful and fruitful relationships with their prospects through their social networks with the aim of converting them into new customers. Currently, the sales process in B2B companies no longer depends on cold calls, uncomfortable cold knocks or any other intrusive process on the part of the seller . The time has changed. Nowadays, no company considers not being present online, whether through a website, a listing on Google My Business or social networks themselves.
According to a study carried out by IAB Spain , the advertising, marketing and digital communication association in Spain, 85% of Internet users use social networks , which represents more than half of the country. A market opportunity too important not to give it the attention it deserves. If your potential clients don't find you on the internet, you don't exist. And if you don't exist, sales fall. In the event that you do not yet have corporate social networks or do not know how to use them, we BTC Users Number Data recommend that you read our style guide . In it we help you define your online strategy to start publishing on your networks according to the brand image you want to transmit . Once you are clear about all the aspects surrounding it and your positioning, carrying out a good Social Selling strategy will be a much simpler task. Thanks to large platforms such as LinkedIn or Twitter and strategies such as Social Selling , approaching targets has become a much less invasive process.
The construction of a relationship of trust between the potential client and the company in question is the unbreakable basis for implementing Social Selling in B2B companies , in order to increase leads and sales. Remember, this is not a short-term process, but the results are tangible in the long term. Next, we will explain a series of tips with which you can apply this strategy in your business. Let's start! 6 tips to implement Social Selling in B2B companies 1. Identify your prospects If your target audience is not 15 years old, you probably shouldn't waste your energy searching for potential clients on Snapchat. In the case of B2B companies, LinkedIn and Twitter are usually the most fruitful networks when it comes to attracting clients. Find out where your target is, know the networks they use and focus your efforts there. Move in their groups, know what topics they talk about, the problems they encounter and the aspects in which your competitors fail .
According to a study carried out by IAB Spain , the advertising, marketing and digital communication association in Spain, 85% of Internet users use social networks , which represents more than half of the country. A market opportunity too important not to give it the attention it deserves. If your potential clients don't find you on the internet, you don't exist. And if you don't exist, sales fall. In the event that you do not yet have corporate social networks or do not know how to use them, we BTC Users Number Data recommend that you read our style guide . In it we help you define your online strategy to start publishing on your networks according to the brand image you want to transmit . Once you are clear about all the aspects surrounding it and your positioning, carrying out a good Social Selling strategy will be a much simpler task. Thanks to large platforms such as LinkedIn or Twitter and strategies such as Social Selling , approaching targets has become a much less invasive process.
The construction of a relationship of trust between the potential client and the company in question is the unbreakable basis for implementing Social Selling in B2B companies , in order to increase leads and sales. Remember, this is not a short-term process, but the results are tangible in the long term. Next, we will explain a series of tips with which you can apply this strategy in your business. Let's start! 6 tips to implement Social Selling in B2B companies 1. Identify your prospects If your target audience is not 15 years old, you probably shouldn't waste your energy searching for potential clients on Snapchat. In the case of B2B companies, LinkedIn and Twitter are usually the most fruitful networks when it comes to attracting clients. Find out where your target is, know the networks they use and focus your efforts there. Move in their groups, know what topics they talk about, the problems they encounter and the aspects in which your competitors fail .