Post by sinthiya007 on Nov 9, 2024 22:12:44 GMT -6
The second one suggests what to watch based on the user's preferences. No more going to your friends and telling them that you liked the series "Dark" and would like to find something similar - Netflix will help.
What to learn? Find a way to entertain the client so that he shares the link to your bot with his friends.
Ecco unloads the team
The company leads users to WhatsApp directly from the site, and at the same time offers other messengers. It is convenient. Firstly, you can click on the button and the chat on page seo service will open automatically - no need to dial a number. Secondly, it is possible to choose the messenger that the user likes best.
A bot will communicate with you in the chat. It immediately reminds you of the privacy policy, and this is correct. If the client does not agree to the processing of data, the conversation will end right there. And the company will not write to the user unless he himself gives permission for this.
For vc commentators who are afraid of spam in WhatsApp: there is definitely none here
The bot can be used to obtain information about working hours, delivery, bonus points, etc. Many issues can be resolved without involving an operator. It is convenient for the client, and the team is not overloaded with requests.
But there is also a big downside: the user is forced to enter the numbers themselves. In our experience, adding buttons increases the conversion rate in response by 1.5–2 times. So it is better not to force users to enter numbers or text — it is not profitable for the company itself.
What can be learned: It would be great if you remind about the privacy policy in the first message and do not include in the database those who have refused to process personal data. Also, do not force the person to write a response, it is better to add buttons.
Automate communication with chatbots
Visual editor for creating a chatbot without programming skills
Find out more
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Maggi educates and entertains shoppers
Maggi's chatbot is called KiM (Kitchen Intelligence MAGGI). It teaches people how to cook: it explains how to store and process food, suggests recipes, provides links to courses, shares cooking life hacks, sends short educational videos, and even explains what to do if the product is not very fresh (for example, how to cook potatoes that have already sprouted). All the instructions are extremely simple and step-by-step.
Here are collected the most useful recommendations for beginners in cooking. The bot even has a quiz - for those who want to learn in a game form.
After completing all five modules, you can learn how to cook the most popular dishes. Of course, using the brand's products.
And this is not a simple linear mailing - KiM takes into account the user's responses to offer recipes and recommendations that are relevant to him. This is a great solution for this niche: different people like different products, some buyers have food allergies or dietary restrictions. It is important to offer the client exactly what will please him.
Result: thanks to KiM, Maggi employees received more than 200 thousand responses from users in 2 months, the average effectiveness of the advertising campaign increased by 4.2%, and recognition by 3%.
What to learn? Find a way to entertain the client so that he shares the link to your bot with his friends.
Ecco unloads the team
The company leads users to WhatsApp directly from the site, and at the same time offers other messengers. It is convenient. Firstly, you can click on the button and the chat on page seo service will open automatically - no need to dial a number. Secondly, it is possible to choose the messenger that the user likes best.
A bot will communicate with you in the chat. It immediately reminds you of the privacy policy, and this is correct. If the client does not agree to the processing of data, the conversation will end right there. And the company will not write to the user unless he himself gives permission for this.
For vc commentators who are afraid of spam in WhatsApp: there is definitely none here
The bot can be used to obtain information about working hours, delivery, bonus points, etc. Many issues can be resolved without involving an operator. It is convenient for the client, and the team is not overloaded with requests.
But there is also a big downside: the user is forced to enter the numbers themselves. In our experience, adding buttons increases the conversion rate in response by 1.5–2 times. So it is better not to force users to enter numbers or text — it is not profitable for the company itself.
What can be learned: It would be great if you remind about the privacy policy in the first message and do not include in the database those who have refused to process personal data. Also, do not force the person to write a response, it is better to add buttons.
Automate communication with chatbots
Visual editor for creating a chatbot without programming skills
Find out more
textBack
Maggi educates and entertains shoppers
Maggi's chatbot is called KiM (Kitchen Intelligence MAGGI). It teaches people how to cook: it explains how to store and process food, suggests recipes, provides links to courses, shares cooking life hacks, sends short educational videos, and even explains what to do if the product is not very fresh (for example, how to cook potatoes that have already sprouted). All the instructions are extremely simple and step-by-step.
Here are collected the most useful recommendations for beginners in cooking. The bot even has a quiz - for those who want to learn in a game form.
After completing all five modules, you can learn how to cook the most popular dishes. Of course, using the brand's products.
And this is not a simple linear mailing - KiM takes into account the user's responses to offer recipes and recommendations that are relevant to him. This is a great solution for this niche: different people like different products, some buyers have food allergies or dietary restrictions. It is important to offer the client exactly what will please him.
Result: thanks to KiM, Maggi employees received more than 200 thousand responses from users in 2 months, the average effectiveness of the advertising campaign increased by 4.2%, and recognition by 3%.